Legal
Privacy Policy
Last updated: 29 April 2026 · Effective date: 29 April 2026
Atlas & Awe ("we," "us," or "our") operates the website atlasandawe.blog (the "Site"). This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and your rights in relation to it. By using the Site you agree to the practices described below.
1. Data Controller
The data controller responsible for your personal data is Atlas & Awe, operating atlasandawe.blog. For all data-related enquiries, contact us at hello@atlasandawe.blog.
2. What Data We Collect
We collect personal data in two ways:
- Data you provide voluntarily: If you contact us by email or subscribe to our newsletter, we collect your email address and any information you choose to include in your message.
- Data collected automatically: When you visit the Site, our analytics and advertising partners automatically collect certain technical data, including your IP address (anonymised where required), browser type, device type, operating system, referring URL, pages visited, and time spent on each page.
- Cookies and tracking technologies: We use first-party and third-party cookies to operate the Site, measure traffic, and serve advertisements. See Section 5 (Cookies) for full details.
3. Lawful Basis for Processing (GDPR)
For visitors in the European Economic Area (EEA) and United Kingdom, we process personal data under the following lawful bases:
- Legitimate interests: Analytics data to understand how our content performs and improve the Site.
- Consent: Personalised advertising via Google AdSense where consent is required by law.
- Contract: Processing your email address to deliver newsletters you have subscribed to.
- Legal obligation: Where we are required to retain data to comply with applicable law.
4. How We Use Your Data
- To deliver content you request and operate the Site.
- To send you travel guides and editorial updates if you have subscribed to our newsletter.
- To analyse site usage through Google Analytics and improve our content and user experience.
- To display advertisements via Google AdSense, which may be personalised based on your browsing activity.
- To attribute affiliate link clicks and purchases to our affiliate accounts so we can earn a commission.
- To respond to enquiries you send us by email.
5. Cookies
Cookies are small text files placed on your device. We use the following categories:
- Strictly necessary cookies: Required for the Site to function. These cannot be disabled.
- Analytics cookies: Set by Google Analytics to measure traffic and user behaviour. Data is anonymised and aggregated. You can opt out via the Google Analytics Opt-out Browser Add-on.
- Advertising cookies: Set by Google AdSense to serve relevant advertisements. Google may use your browsing history across sites to personalise ads. You can control ad personalisation at Google Ad Settings or opt out of interest-based advertising via Your Online Choices.
- Affiliate tracking cookies: Set when you click an affiliate link (e.g. to booking platforms, tour operators, or travel card providers). These cookies record the click so we can be credited if you complete a purchase. They do not store personally identifiable information.
You can control or delete cookies at any time through your browser settings. Note that disabling cookies may affect the functionality of the Site.
6. Third-Party Services
We use the following third-party services, each of which has its own privacy policy:
We do not sell your personal data to third parties.
7. Data Retention
- Newsletter subscribers: Email addresses are retained until you unsubscribe. You can unsubscribe at any time via the link in any newsletter email, after which your email will be deleted within 30 days.
- Analytics data: Retained for up to 26 months in anonymised form.
- Email enquiries: Retained for up to 2 years from the date of your last contact.
8. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Right of access: Request a copy of the personal data we hold about you.
- Right to rectification: Request correction of inaccurate personal data.
- Right to erasure ("right to be forgotten"): Request deletion of your personal data where we have no legitimate reason to continue processing it.
- Right to object: Object to processing of your personal data for direct marketing or based on our legitimate interests.
- Right to data portability: Request transfer of your personal data in a structured, machine-readable format.
- Right to withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
- CCPA (California residents): You have the right to know what personal information is collected, to opt out of the sale of personal information, and to request deletion. We do not sell personal information.
To exercise any of these rights, contact us at hello@atlasandawe.blog. We will respond within 30 days.
9. Children's Privacy
The Site is not directed at children under the age of 13. We do not knowingly collect personal data from children under 13. If you believe a child has provided us with personal data, contact us and we will delete it promptly.
10. International Data Transfers
Some third-party services we use (including Google) may transfer and process data outside the EEA. Where this occurs, appropriate safeguards are in place under EU Standard Contractual Clauses or equivalent mechanisms.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Material changes will be communicated via a notice on the Site. Continued use of the Site after changes constitutes acceptance of the revised policy.
12. Contact Us
For any questions or requests regarding this Privacy Policy or your personal data:
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